“If it ain’t broke, don’t fix it.”
March 28th, 2007 by stephen
I love Dairy Queen. I can hardly think of a better way to spend a stop along a lengthy road trip. This is especially is true in Texas where they have a better menu. This new Logo is very puzzling for me. I guess I understand making the DQ drip shape a little more symmetrical. I guess there is maybe a good reason somewhere for the bold and italics, but the swooshy things are absolutely offensive. Why swooshes? I thought we stopped doing arbitrary swooshes after the dot-com bubble? Why blue and orange? Maybe the blue signifies the coldness of the DQ Blizzard and the orange possibly represents corn dogs or something. Nobody will ever no for sure.
The original post that I semi-stole is here at Brand New.
For pictures of hamburgers and a snappy little tune click here.
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